Japanese Sampuru: Where Culinary Art Meets with Business Promotion


When it comes about attraction and craving for foods, forget about the original food served inside the tables of various restaurants. When you are in Japan, you must be allured with the fake foods displaying in the windows and cabinets of the restaurants. A great number of people often mistake those display fake food as the original food. In fact, some of the fake foods look more real than their original dishes. If you are interested to know the world of artificial food prop, let’s have a glance on some of the important aspect of it.

What are display fake foods?

Display fake foods are actually artificial foods in Japan that are popularly known as sampuru (サンプル) and the word has been derived from the original English word sample. Don’t misapprehend it with those sample foods that you are served to take the bite in the restaurants. These Japanese faux food is specially meant for displaying the foods that you cannot eat at all since they are made of plastic and vinyl.

Why did the concept of display foods develop?

Undoubtedly, Japan excels in the art of making display food or fake food. But behind the origin of this fake food, not only the culinary art was involved, the Japanese people had something else in their mind. This art of fake foods was developed with the aim of business purpose. Actually, it aims to offer the food display before the customers in order to help their menu selection process in the Japanese restaurants. In the earlier days, people often face problem to read the menu cards in the restaurants as those were written in the Japanese language. Even some traditional Japanese dishes are there that the ordinary Japanese people are also unable to recognize them. Therefore, to provide an easy solution of this problem, Japanese developed the concept of Japanese display food where the customers can view the menu instead of reading the menu cards. Thus, they can get the idea of the food before placing their order. In fact, these artificial food props play a vital role in the culinary aesthetics of Japanese food culture to increase the sale of the restaurant. It is purely commercial purpose.

Where is the real excellence of Japanese display food?

While going through the Japanese culinary journey, you may be surprised to find out that Japanese sampuru looks at least 10 times more real and perfect than the original foods from where these are replicated. Similarly the cost of these fake foods are at least 20 to 30 times more than the cost of original food dishes that are imitated.

At present, the art of sampuru is considered to be a great traditional art of Japan as people who are engaged in this industry are recognized as the superior craftsmen. They need years of expertise and ultimate artistic skill to make these artistic food replicas. Nowadays artificial food industry has occupied a multi billion yen business in the Japanese food industry. Although China and Korea are considered as, the tough competitor against the Japanese art of artificial foods, but Japan has been greatly maintaining its traditional, perfection and craftsmanship.

Everything You Always Wanted to Know about Major League Soccer (MLS)

The LA Galaxy defeated Sporting Kansas City 2-0 during a Major League Soccer (MLS) at Home Depot Center stadium in Carson, California on Saturday April 20, 2013.

The Major League Soccer traces its history to 1988. It is a professional soccer body. It is a major professional sports league both in the US and the Canada.

The league comprises 20 teams – 17 from the US and 3 from the Canada.

In the 1993, it was founded after the US successfully bid to host the 1994 FIFA World Cup. MLS was officially formed in February 1995 in exchange for the FIFA granting the hosting rights to the US.

In 1996, the first season of play began with ten teams. During the initial years, the league lost money and had to fold in two teams after the 2001 season. It has since rebounded and grown in popularity and attendance.

It is the most recent of the three of professional men’s Division 1 national association football leagues.

MLS experimented with many of the established rules in the hoping of Americanizing a foreign game. However several experiments later, it conceded that instead of drawing more fans to the game, it had alienated existing fans.

In the 1998 World Cup, it came into much criticism after the US men’s national team comprising of mainly MLS players lost to every opponent in the group matches and finished in the last place, thereby getting eliminated.

There were established names in the likes of Brian McBride, Edie Pope, and Clint Mathis and others like DaMarcus Beasley and Landon Donovan. The league saw change in its head with the departure of Commissioner Doug Logan in August 1999.

New Commissioner Don Garber built a new stadium specifically for holding soccer games, beginning a trend that saw many more being built in later years. The MLS continued to be plagued by financial problems losing millions of dollars. Meanwhile the league of international players who had joined MLS continued to retire or move to other clubs in the world. Towards 2002, the MLS changed its philosophy to development of American soccer talent which brought it much success.

To curb the losses, it reduced its expenses and contracted two of its 12 teams. It wasn’t in the pink of health anymore and was left with a handful of owners of whom one owned six teams and only one team having its own soccer stadium.

After the US made it to the quarterfinals, unexpectedly in the 2002 World Cup, soccer sort of revived in the US and helped MLS survive. In the years leading up to the 2006 World Cup, MLS went through major overhaul when many of its star players moved to more famous European leagues.

By moving teams out of large American football stadiums to soccer specific stadiums, MLS was able to resolve part of its financial instability.

It is towards 2011 that MLS saw much change in its membership. The signing of David Beckham in 2007 was a high point in MLS history with online bookmaker bet365 jumping all over the news. For a detailed bet365 review, you can visit this comprehensive site. It was made possible through the Designated Player Rule. During this period, MLS expanded into Canadian borders with the inclusion of Toronto FC.